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Privacy Notice

Effective 11 November 2026. This notice explains how CAVIAR GROUP LIMITED, trading as Maison de Caviar, collects and uses personal information when you visit maisondecaviar.co.uk, contact us, or do business with us, and the rights you have under UK data protection law.

Contents

  1. Who we are
  2. Information we collect
  3. How our enquiry form works
  4. How we use your information
  5. Marketing
  6. Who we share it with
  7. International transfers
  8. How long we keep it
  9. Security
  10. Your rights
  11. Complaints
  12. Children
  13. Changes to this notice
  14. Contact us
Cookie Policy Terms of Use

Who we are

Maison de Caviar is a trading name of CAVIAR GROUP LIMITED, a company registered in England and Wales under company number 17151626, with its head office at Stanmore Business & Innovation Centre, Howard Road, Stanmore, United Kingdom, HA7 1BT.

CAVIAR GROUP LIMITED is the controller of the personal information described in this notice. This means we decide why and how it is used, and we are responsible for looking after it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

In this notice, “we”, “us” and “our” mean CAVIAR GROUP LIMITED. You can contact us about anything in this notice at hello@maisondecaviar.co.uk.

Information we collect

Information you give us

When you send us an enquiry, write to us, or speak with us, we collect the information you choose to share. This usually includes:

  • your name, email address and, if you provide them, your telephone number and company name;
  • the nature of your enquiry, for example the boutique, a trade account, a retail partnership, or press;
  • the caviar you are interested in and anything you tell us in your message;
  • for trade, partnership and leasing discussions, your job title and business contact details, and information about your business or property;
  • a record of our correspondence with you.

Information collected when you visit our website

Our website is hosted by Vercel. Like most web hosts, Vercel automatically records standard technical information when a page is requested, including your IP address, the type of browser and device you use, the pages you visit, the date and time of your visit, and the website that referred you. We use this only to keep the website secure and working properly.

Our website does not use cookies, analytics, advertising or tracking technologies. Our Cookie Policy explains this in more detail.

Information we do not ask for

We do not ask for, and ask you not to send us, special category information such as details about your health, religion or ethnicity. If you tell us about a food allergy so that we can advise you, we will use that information only for that purpose.

How our enquiry form works

The enquiry form on our website does not send or store anything on our website. When you press “Send enquiry”, your own email application opens with a message to us that contains the details you entered. Nothing is transmitted until you choose to send that email from your own account.

Once you send it, your email is delivered to our mailbox and handled in line with this notice. If you close the email without sending it, we receive nothing.

How we use your information

We only use personal information where the law allows us to. The table below sets out what we use it for and the lawful basis we rely on.

PurposeInformation usedLawful basis
Replying to your enquiryContact details, enquiry details, correspondenceOur legitimate interest in responding to people who contact us; or taking steps at your request before entering into a contract
Opening and managing a trade account, and supplying caviar to your businessBusiness contact details, order and account information, correspondencePerformance of a contract with you or your business; our legitimate interest in managing business relationships
Discussing retail partnerships and leasing opportunitiesBusiness contact details, property and commercial information, correspondenceOur legitimate interest in finding and securing retail premises
Telling you when our London boutique opens, and other news you ask forName and email address, your preferencesYour consent
Keeping our website secure and workingTechnical information recorded by our hostOur legitimate interest in operating a safe and reliable website
Keeping business and accounting records, and meeting food safety, tax and other legal dutiesOrder, account and correspondence recordsCompliance with a legal obligation
Establishing, exercising or defending legal claimsAny relevant informationOur legitimate interest in protecting our business and legal rights

Where we rely on legitimate interests, we have considered your interests and rights and concluded that they are not overridden by ours. You can ask us for more information about this balance, and you have the right to object (see Your rights).

We do not use your information for automated decision-making or profiling that has legal or similarly significant effects on you.

Marketing

We will only send you news about Maison de Caviar, including news of our boutique opening, if you have asked us to, or if you are an existing trade customer and we are telling you about similar products, in which case you can opt out at any time.

Every marketing email we send will include a simple way to unsubscribe. You can also withdraw your consent at any time by emailing hello@maisondecaviar.co.uk. Withdrawing consent does not affect anything we did before you withdrew it.

We never sell your personal information, and we never share it with other organisations for their own marketing.

Who we share it with

We only share personal information where it is necessary, and only with organisations that are required to protect it. These are:

  • Our service providers, who process information on our behalf and under our instructions: our email and IT providers, and Vercel, which hosts our website.
  • Delivery and payment providers, once we are trading, but only the information they need to deliver an order or take a payment.
  • Our professional advisers, such as accountants, lawyers and insurers, where needed to run our business or protect our rights.
  • Public authorities and regulators, such as HM Revenue & Customs, local authority food safety teams, or the police, where we are required or permitted by law.
  • A buyer or successor, if all or part of our business is sold or reorganised, in which case your information would continue to be protected in line with this notice.

International transfers

Some of our service providers, including our website host Vercel, are based in, or use systems in, countries outside the United Kingdom, such as the United States. When personal information is transferred outside the UK, we make sure it remains protected by at least one of the safeguards recognised by UK law:

  • the country has been found by the UK Government to provide an adequate level of protection, including transfers to US organisations certified under the UK Extension to the EU–US Data Privacy Framework; or
  • the transfer is covered by the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, together with any additional protections needed.

You can ask us for more information about the safeguards we use.

How long we keep it

We keep personal information only for as long as we need it for the purposes described in this notice, and then delete it securely.

InformationHow long we keep it
Enquiries that do not lead to an order or business relationshipUp to 24 months from our last contact with you
Customer, trade account and order recordsSix years after the end of the financial year in which the relationship ends, to meet tax, accounting and legal requirements
Retail partnership and leasing correspondenceFor the length of the discussions and any resulting agreement, then six years
Marketing preferencesUntil you unsubscribe; we then keep a minimal record so that we do not contact you again
Website technical logsKept by our host for a limited period in line with its own retention practices, and not used by us to identify visitors

Security

We use appropriate technical and organisational measures to protect personal information against loss, misuse and unauthorised access. These include encrypted connections to our website, access controls on our email and systems, and limiting access to the people who need it.

Email is not a completely secure way to send information. Please do not include payment card details or other highly sensitive information in an email to us.

Your rights

Under UK data protection law you have the right to:

  • access the personal information we hold about you and receive a copy of it;
  • ask us to correct information that is inaccurate or incomplete;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how we use your information in certain circumstances;
  • object to our use of your information where we rely on legitimate interests, and at any time to direct marketing;
  • ask us to transfer information you gave us to you or to another organisation, in certain circumstances;
  • withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, email hello@maisondecaviar.co.uk. We may need to confirm your identity before we respond. There is normally no charge, and we will reply within one month. If your request is complex, we may extend this by up to two further months, and we will tell you if we do.

Complaints

If you have a concern about how we handle your personal information, please contact us first at hello@maisondecaviar.co.uk and we will do our best to put it right.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; telephone 0303 123 1113; ico.org.uk/make-a-complaint.

Children

Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us their information, please contact us and we will delete it.

Changes to this notice

We may update this notice from time to time, for example when our boutique opens or if we change how we use personal information. The latest version will always be on this page, with its effective date shown at the top. Where a change is significant, we will take reasonable steps to let you know.

Contact us

CAVIAR GROUP LIMITED, trading as Maison de Caviar
Stanmore Business & Innovation Centre, Howard Road, Stanmore, United Kingdom, HA7 1BT
hello@maisondecaviar.co.uk

Privacy Notice Cookie Policy Terms of Use

Maison de Caviar is a trading name of CAVIAR GROUP LIMITED, a company registered in England and Wales, company number 17151626. Head office: Stanmore Business & Innovation Centre, Howard Road, Stanmore, United Kingdom, HA7 1BT.

© 2026 CAVIAR GROUP LIMITED. All rights reserved.